you have another option: Done 4 You
In addition to coaching, I provide done-for-you services related to blogging, email marketing and social media posting.
EMAIL MARKETING
Email continues to be THE MOST EFFECTIVE marketing method — by far. Recent studies show that email beats out every other method of promotion and advertising. Many small business people incorrectly believe that email is dead; but not only is it not dead, it is still *highly effective in building awareness and selling products and services.
*According to Golden State Marketing, 46.4% of consumers want to be contacted about products and services via email, far exceeding other methods. The Direct Marketing Association reports that return on investment, or ROI, is highest on email — $40 return per every dollar spent. Nothing else even comes close –not internet dispay ads, keyword ads, banner ads, or SEO. Email marketing rules!
Set up your entire email system
So, how do you set everything up so that you can easily, professionally, and consistently reach out to your existing followers? As a solo service provider or small business owner, you may feel too busy — even overwhelmed — to sit down and figure out how to set up a system that will work for you. I can help you.
Setting up your entire email system can include: registering with Get Response (my chosen email provider), defining your lists, importing contacts, building your first broadcast email, creating and implementing your Free Giveaway and landing page, and setting up your autoresponder series (the welcome message and other emails you want to go out automatically after a new person joins your mailing list).
Let’s talk about how your email list can help you build a more profitable business, and what you will need to get started or upgrade.
Create and implement your Free Giveaway
Giveaways (sometimes called ‘freebies’ or ‘lead magnets’) are the mainstays — proven elements of internet marketing — one of the simplest building blocks you can use to expand your group of followers and potential clients.
Yet, you may not be sure what to give away or how to make it happen. I can help you with that.
Together we can create your Free Giveaway (in the form of a short e-book, checklist, questionnaire, tip sheet, infographic, survey, white paper, report, step-by-step guide, etc.) — and a Landing Page (a webpage that promotes your Free Giveaway and gives people a place to sign up). With your Giveaway set up and ready to go, you can easily and quickly add new folks to your mailing list, thus building a larger pool of potential clients or customers. (For examples of lead magnets, visit my FREE 4 U page...)
Here are several examples of lead magnets created for my client, Denise Pate:
- Before You Call a Grantwriter for Your New Project: Answer These 9 Essential Questions to be “Grant Ready”
- Curating for Diversity: Your Checklist for Creating a Performance for a Conference, Retreat or Public Function
- Getting the Board on Board: 7 Key Responsibilities of Nonprofit Board Members
Let’s talk about what YOU could use as a Free Giveaway to build your prospect list!
Simplify and automate your blog posts, email sequences and social media messages
Struggling to consistently and frequently send out interesting emails and engaging social media posts to your existing and new audiences? You’re not alone! This is one of the biggest problems facing service providers who do their own marketing AND deliver the services they’re promoting. It’s just difficult to get it all done.
Good news! There is a way to lay out a series of blog post themes for the next 6 months. I’ll guide you through a process of discovering these themes, then show you how to repurpose those posts to feed into email sequences and months’ worth of social media posts. We can plan a calendar, automate much of the delivery, and create a series of posts to be scheduled automatically now and in the future. You’re marketing just got easier and much less time-consuming!
Let’s talk about how we could work together to put your valuable perspective in front of your followers on a regular basis with LESS WORK on your part!
‘Artificial intelligence’ sounds more techy than it is! Create your autoresponder series
Everywhere we turn these days we’re hearing about AI — artificial intelligence — and how it can make life easier for us. There’s one very simple form of AI that’s been around for over a decade and is already used by millions — known as ‘autoresponders’. Very simple: when someone signs up for one of your mailing lists, they immediately receive a message that you wrote for this occasion — a Welcome Message. Because it’s scheduled to go out automatically as soon as their name arrives on your mailing list, you don’t have to remember to send it or even lift a finger once you’ve set your autoresponder up in the first place. Not only that, but you can also have a whole series of additional emails that go out as follow-ups so that you can continue the ‘conversation’ without adding all kinds of reminder notes on your calendar or little pieces of paper that get lost on your desk.
Creating a series of autoresponders (automatically generated email messages) helps you do a much better job of staying in touch with your followers or new people who have recently joined your mailing list. This is essential for building long-lasting relationships with potential clients, and yet something that many solo business people never get around to because, well, we just have SO much else to do! I can help you with this.
Let’s talk about how we could work together to create your autoresponder messages so you can expand the conversation with your newest followers.